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Business Studies

Business is front page news. The way businesses operate is under greater scrutiny than ever before, while TV programmes like The Apprentice and Dragon’s Den have raised the profile of Business. A-Level Business Studies continues to be a popular subject because the course is relevant to the world around us and provides students with an understanding of what makes a successful business and why other businesses fail.  Other reasons why students study Business Studies is because it equips them with the skills and knowledge to set up their own business; move into employment or progress onto university. 

Business Studies is a relevant course which will help you to make the most of your future career. It combines well with all other subjects due to its relevance to so many careers and everyday life.

Business Studies students are also offered the opportunity to take part in the extra-curricular activities the department offers such as ‘Student Investor’ which is virtual stock market challenge.

Business Studies lessons are also brought to life through a visit to Jaguar Educational Centre, where students have the opportunity to see the theory they have learned in lessons brought to life.

Possible future areas for study?

Business Studies allows many different options for future study. Many students go on to study Business related courses at university e.g. Management, Marketing, Human Resources, Economics and International Management degrees. These are just some of the future options available after studying A-Level Business Studies.

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Jaguar Educational Centre, Castle Bromwich

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WJEC Business - A-Level


Unit 1 Business Opportunities

Written examination: 1 hour 15 minutes

15% of A level qualification (37.5% of AS qualification)

This unit focuses on new business start-ups and small and medium sized enterprises (SMEs). The content in this section is based around the concept of starting a new business and the issues that surround the process of planning a new business. In addition to covering the main concepts of setting up a new business, learners should be aware of other types of business organisations and the markets they operate in and their various stakeholders.

Learners will need to study the content areas below:

  • Enterprise
  • Business plans
  • Markets
  • Market research
  • Business structure
  • Business location
  • Business finance
  • Business revenue and costs.


Unit 2 Business Functions

Written examination: 2 hours

25% of A level qualification (62.5% of AS qualification)

This unit broadens the context for learners and will include all types of business organisations, ranging from recently formed small businesses to well-established multinational companies. Learners need to understand that, in order to succeed in a competitive market, all businesses have to consider the core functions of business.

Learners will need to study the content areas below:

  • Marketing
  • Finance
  • People in organisations (human resources)
  • Operations management.


 Unit 3 Business Analysis and Strategy

 Written examination: 2 hours 15 minutes

 30% of qualification

Unit 3 builds on the theory introduced in Units 1 and 2. As the title suggests, the emphasis in this unit is on understanding and using analytical techniques and developing appropriate business strategies. Learners need to understand, construct and analyse a range of decision-making models and investment appraisal methods used by businesses to decide on their strategy.

Learners need to develop analytical skills to investigate business opportunities and problems in a number of different contexts and evaluate a range of quantitative and qualitative data to suggest possible strategic responses from businesses.

Learners will need to study the content areas below:

  • Data analysis
  • Market analysis
  • Sales forecasting
  • Analysing financial performance
  • Analysing non-financial performance
  • Aims and objectives
  • Strategy and implementation
  • Decision-making models
  • Investment appraisal
  • Special orders


Unit 4 Business in a Changing World

Written examination: 2 hours 15 minutes

30% of qualification

Unit 4 focuses on how businesses adapt to succeed in a dynamic external environment. Learners need to understand that the business world never stands still and there are continuous opportunities and threats to businesses of all sizes. Learners need to understand that regardless of size, businesses now operate in a global marketplace and they need to consider a wide range of external factors that affect their day-to-day activities, decision-making and strategy. Learners are required to integrate the knowledge, understanding and skills developed in all four units to display an holistic understanding of business activity and the environment in which they operate.

Learners will need to study the content areas below:

  • Change
  • Risk management
  • PEST factors
  • Ethical, legal and environmental factors
  • International trade
  • Globalisation
  • The European Union


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